I recently spoke to 1000 small and medium businesses at UBT's Sales & Marketing Conference at Royal Randwick (and another 3000 on live stream). It was a ridiculously enjoyable event, and I met some incredibly smart business men and women.
Here's a really quick overview of the Top 5 Digital Marketing Hacks I spoke about:
- Attraction 2.0: How to Create Buyer Personas for Your Business, and then use Content Marketing to attract them to your website.
- Personalised Content: How to use Implicit and Explicit Information to Personalise the Customer Journey.
- Optimising for Conversion: How to Optimise Lead Generation, Landing Pages, Email Marketing and more!
- Using Tools & Software: Content doesn't just have to sit on your blog - you can create free tools that also attract visitors and generate leads and customers for your business.
And if you're interested in learning even more, here's a great b2b marketing resource for you to check out: https://learn.g2crowd.com/b2b-marketing