I recently spoke to 1000 small and medium businesses at UBT's Sales & Marketing Conference at Royal Randwick (and another 3000 on live stream). It was a ridiculously enjoyable event, and I met some incredibly smart business men and women.
Here's a really quick overview of the Top 5 Digital Marketing Hacks I spoke about:
- Attraction 2.0: How to Create Buyer Personas for Your Business, and then use Content Marketing to attract them to your website.
- Personalised Content: How to use Implicit and Explicit Information to Personalise the Customer Journey.
- Optimising for Conversion: How to Optimise Lead Generation, Landing Pages, Email Marketing and more!
- Using Tools & Software: Content doesn't just have to sit on your blog - you can create free tools that also attract visitors and generate leads and customers for your business.
Over the weekend I'll flesh this blog post out further. In the meantime, feel free to view the complete presentation on SlideShare below: